With 5.6 billion searches per day, Google may seem the only search engine worth optimizing, but Google isn’t the only one in town. Microsoft’s Bing is Google’s toughest neighbor. It may not be affected by Google, but it does 12 billion global searches a month.

Bing may be out of the reach of Google, but it has some advantages. Competition in Bing will probably be less. Because Bing is a natural language specialist, many voice assistants use it for voice search. This makes it especially popular in the e-commerce business and ideal for reaching international audiences.

This is a wise way to optimize your website for both search engines. While the two search engines have a lot in common, there are subtle differences in how Bing and Google evaluate content quality.

Bing vs Google

Both Bing and Google are search engines, so they are very similar in principle, but they differ greatly in terms of SEO algorithms. Bing’s most important ranking factors are very different from Google’s ranking factors, and the features Google Ads provides are not the same as those of Bing Ads.

For example, both search engines prioritize brands over other sites, but Bing tends to prioritize older sites with domain names such as .edu and .gov. Google, on the other hand, tends to prefer newer and more popular commercial sites. In short, Bing prioritizes de facto relevance to results, and Google prioritizes social relevance. However, Bing pays more attention to social media signals than Google. Pages at the top of Bing tend to be tweeted, reshared, and liked. The more your website is shared on social media, the more likely it is to work well with BingSEO. In this round of Google vs., Bing and Bing are much more advantageous.

I have permission for both Bing and Google search pages, but it’s much more important to Bing results. This means that new websites will be much harder to reach the top of Bing’s search results to reach their digital marketing goals.

Another important Bing consideration is your website’s CTR and cost-per-click. The more people click on your link, the better Bing will be treated. For you, this means you have to put extra effort into meta descriptions, titles, and captions.

There are big differences between Bing and Google, but both basic search SEOs are a bit similar once you learn them.

Why use Bing SEO?

People using Bing tend to lean to the right and are a bit less technical (think people who are still using Internet Explorer, MSN Search, and Microsoft Advertising). So if your advertising campaign is targeted at people, Bing can be a big help. In short, it allows you to reach completely different demographics and allows your business to take additional steps for long-term profits.

Optimize your content for Bing and Google

• Make sure you’ve taken care of title optimization.
• Be persevering about link building.
• Optimize your content URLs and anchor text.
• Use a high-performance SEO competitor analysis tool to figure out what your competitors are doing well and determine what you want to emulate.
• Creating a sitemap can also help enhance your website if you try to rank it on both search engines.

Both Google and Bing provide advice on creating and uploading sitemaps through their respective webmaster guidelines.

Tips for Google SEO

The first was to reach the top of the Google page to rank as many keywords as possible. This has led to cynical practices such as keyword abuse. This also led to the excellence of list item types. It’s also useful for the reader, and it’s easier to save the keywords in a list. While this type of content remains popular, Google also prioritizes ranking articles that cover the topic in detail. It has to do with the authority of the subject.

Subject authority is one of Google’s most important ways to determine website and page rankings. You can increase traffic to a keyword by placing one keyword. Websites with subject rights, on the other hand, are ranked by adjacent keywords related to the original topic. For example, a website that is authoritative for the keyword “SEO” will also start ranking the adjacent term “Website Audit”. What is the key to getting the current privileges? Deeper writing of content. Backlink research shows that longer content leads to better SERP rankings and tells Google that you run a high-quality website.

Be sure to include many relevant keywords in your content to make your theme more relevant. A great way to do this is to use focused and spoken content.

Tips for Bing SEO

Bing grows with accurate keywords and different types of content. Fill your blog with this and double the exact use of keywords for a greater chance of success with it.

As mentioned earlier, Bing is not a fan of semantic search. Search engines prefer to use the exact keywords they are eager to search for. Find the exact keywords that are relevant to your audience and include them in all your articles. Use a dedicated keyword ranking to find the exact phrase that is relevant to your audience.

Another prominent element, Bing’s visual search capabilities, is particularly sophisticated and represents different channels for displaying content. Bing also outperforms Google in the presence of video and other multimedia content on the page. You can read more about how to diversify your content types into formats that Bing can follow by referring to our webmaster guidelines.

Each Core Web Vital references different components of the page’s user experience. This will evolve over time, but Google has announced that three core web vitals will be released as ranking factors in May 2021. These three aspects are related to load, interactivity, and visual stability.

This ranking factor may be the same as any other factor Google implements in terms of site security, intrusive intrusion, and mobile device compatibility. Google will continue to provide the best search results for your queries. Google also aims to provide a great user experience, so pages that tend to exceed Core Web Vitals thresholds may be ranked slightly higher.

A web component is a set of specific elements that Google considers important to the overall user experience of a web page. Core Web Vitals consists of three specific measurements: largest contentful paint, first input delay, and cumulative layout shift.

The core web vital data for your website can be found in the “enhancements” section of your Google Search Console account.

Why It Is So Important?

Visitors prefer a fast website (opens in a new tab) that is easy and comfortable to use from anywhere, on any device. In short, you can make more money by providing a great user experience.

Core Web Vitals was in position in mid-June 2021, but it’s unlikely that major changes will be made soon, and relevance remains important (opens in a new tab), but over time. Its importance is expected to increase.

Passing the Core Web Vitals rating may result in fewer users leaving SERP to provide a better user experience. Google suggests that the results may show a “Good Page Experience” badge. Calling these “indirect ranking factors” goes back to Google’s algorithms because they affect the behavior of search engines (for example, more clicks on pages with this badge).

Let’s Talk About It In Detail

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is an important core web that measures the time, in seconds, from the start of a page to the display of the largest block of text or pixels on the screen.

Its purpose is to measure when the main content of the page loads. The lower the LCP, the better. High-speed LCP is a way to monitor page load speed, ensuring that your page is useful. LCP is available for both field and lab data. In this field, when the user responds to the page (tap, scroll, press a key, change tab, or close tab), the browser stops reporting new LCP candidates. In the laboratory, it is not entirely clear when LCP will end. Hopefully, this is the time the page approaches the Time to Interactive (TTI) and it is clear which factors are the finalists for LCP.

How to check the LCP score:

• Good: <= 2.5s (2.5 seconds or less)
• Needs improvement: > 2.5s <= 4s (between 2.5 and 4 seconds)
• Poor: > 4s (more than 4 seconds)

How To Improve LCP: 

• Remove any unnecessarily third-party scripts
• Upgrade your web host
• Set up lazy loading
• Remove large page elements
• Minify your CSS

First Input Delay (FID)

First Input Delay (FID) is from the time the user first responds to the site (that is, after the user clicks a link, presses a button, or presses a key) until the browser is available. It’s an important core web that measures your time in milliseconds. Respond to that interaction.

FID is the basis of a user’s first impression of site interactivity and responsiveness. You should make a good impression on him!

As the description of this metric shows, it is based on user interaction, so only one can be measured in the field. Therefore, FID can only be used with field data. The lower the FID, the better. Laboratory testing uses the total end time metric because it is closely related to the initial input delay.

How to check the FID score:

• Good: <= 100ms
• Needs improvement: > 100ms and <= 300ms
• Poor: > 300ms

How To Improve FID:

• Minimize (or defer) JavaScript
• Remove any non-critical third-party scripts
• Use a browser cache

Cumulative Layout Shift (CLS)

Cumulative Design Changes (CLS) is a fundamental element of WebVital that measures the cumulative count of all unexpected design changes in the viewport that occur during the life cycle of a page.

Its purpose is to measure the “visual stability” of the page as it has a significant impact on the user experience. CLS is available for both field and lab data. The lower the CLS score, the higher the visual stability.

CLS is not measured in seconds like most other statistics. It works with the size of the viewport and is related to elements that move between two frames called unstable elements, measuring their movement within the viewport. The design change score is the product of two factors: the percentage of impact and the percentage of distance.

How to check the CLS score:

• Good: <= 0.1
• Needs improvement: > 0.1 <= 0.25
• Poor: > 0.25

How To Improve CLS:

• Use set size attribute dimensions for any media (video, images, GIFs, infographics, etc.)
• Make sure ads elements have a reserved space
• Add new UI elements below the fold

As the accessibility and usability of the mobile internet improve year by year, it is undeniable that websites must meet user expectations for a seamless and relevant experience. In addition, 2020 generated valuable information about the relevance of mobile devices to people’s lives. Still, wondering about the importance of responsive web design for your website SEO?

1. Site Usability

Mobile visitors tend to be impatient, longing for the solutions to your needs, which does not mean that desktop visitors like losing your time! Google supports it by saying that 53% of mobile users will refuse on a page that does not load in less than three seconds.

Within a highly competitive market can quickly load sites remain competitive, while the rest is subject to traffic fluctuation and contradiction due to a fall in position. Sensitive web design helps optimize mobile search sites, to improve the functionality of your website and design when using the content of user devices, which provides a user experience consisting of all devices.

Since Google is all to serve users the most relevant results, promote and promote websites that offer a good user experience in all respects: content, design, and functionality on all devices. Needless to say, a drop in traffic is detrimental to sales. 

In addition, a website is lost that does not respond to mobile devices to valuable opportunities to attract customers and convert them.

2. Faster Webpage Loading

Since the Google Speed ​​Update, in 2018 Google will use mobile site speed as a mobile search location.

Google updates consistent with user behavior: Increasing mobile device usage represents a paradigm shift in how Google crawls, indexes, and displays results to meet people’s needs and expectations, and customer satisfaction. To increase.

In a mobile-centric world, mobile responsive design is an important part of a successful SEO strategy. Responsive web design allows you to rethink your website layout and content to provide a consistent and smooth user experience from your desktop, laptop, tablet, or smartphone.

Otherwise, SEO efforts will be compromised and only desktop and m-dot website versions will be removed from the Google index, which will definitely reduce traffic. It will be taken in March 2021.

3. Lower Bounce Rate

The bounce rate reflects the percentage of users who eventually visit the page and decide to leave the page before going through the site. Google considers the relevance of a web page to a particular search.

Therefore, a high bounce rate can result in poor rankings or poorly designed websites, reflecting little or no relevant content just by observing user interactions.

It’s safe to say that content is king, but when it comes to keeping up with the latest technology, the content remains king only if it’s properly optimized for all devices.

Great content works the same, even if it’s not supported by an attractive design. Responsive web design accomplishes this by customizing the page layout and displaying the same content on any device.

4. No Duplicate Content

As mobile device usage increases, most websites have created different mobile versions, but this approach often presents content duplication issues. Why? If you see a lot of similar content in multiple URLs, you may have a content duplication issue.

Due to the nature of content replication, Googlebot may not know which version to index, whether the version needs to absorb all link statistics, or need to be individual. Do I need to rank any version in a particular search? It’s unlikely that you’ll be fined by Google, but that doesn’t mean your position isn’t affected.

With Responsive Web Design installed, you can solve the problem of duplicate content by using a single URL on all devices and customizing layout and content to any screen size while providing a consistent user experience.

5. Boosted Social Sharing

Social media isn’t a ranking, but it’s not that important when it comes to overall marketing strategy. It definitely plays an important role in SEO campaigns, complementing each other and helping to leverage website traffic.

Responsive web design gives you access to content sharing on all social platforms and expands your audience. By making it easy for website visitors to access the same content on their desktop and mobile devices, you can share it with other users and social media profiles. It reveals a great opportunity to reach a wider audience.

The more traffic, the more opportunities for visitors to convert. Now, more than ever, responsive web design is the foundation on which you can increase your sales. What if a table user shares a link to a mobile user and the site doesn’t respond? Or imagine a visitor struggling to find a share button and giving up. It expands your potential consumer market and robs you of the opportunity to get more traffic.