Author Archives: Ankit

Google now discounts all reciprocal links

For years, reciprocal linking—where two websites agree to link to each other—has been a common tactic in SEO. Many marketers believed that exchanging…
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Incorporation of Company Branding and SEO

In today’s digital-first world, a strong online presence is no longer optional—it’s a necessity. For businesses, this means not just having a website…
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Strategic Use of Images in Search Engine Optimization

When we talk about search engine optimization (SEO), most people immediately think of keywords, meta title, meta description, high-quality backlinks, and content. But there’s…
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Absolute Links vs. Relative Links – SEO Value

When it comes to website structure and SEO, even small decisions—like choosing between absolute and relative links—can have a big impact. If you’ve…
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