As the accessibility and usability of the mobile internet improve year by year, it is undeniable that websites must meet user expectations for a seamless and relevant experience. In addition, 2020 generated valuable information about the relevance of mobile devices to people’s lives. Still, wondering about the importance of responsive web design for your website SEO?

1. Site Usability

Mobile visitors tend to be impatient, longing for the solutions to your needs, which does not mean that desktop visitors like losing your time! Google supports it by saying that 53% of mobile users will refuse on a page that does not load in less than three seconds.

Within a highly competitive market can quickly load sites remain competitive, while the rest is subject to traffic fluctuation and contradiction due to a fall in position. Sensitive web design helps optimize mobile search sites, to improve the functionality of your website and design when using the content of user devices, which provides a user experience consisting of all devices.

Since Google is all to serve users the most relevant results, promote and promote websites that offer a good user experience in all respects: content, design, and functionality on all devices. Needless to say, a drop in traffic is detrimental to sales. 

In addition, a website is lost that does not respond to mobile devices to valuable opportunities to attract customers and convert them.

2. Faster Webpage Loading

Since the Google Speed ​​Update, in 2018 Google will use mobile site speed as a mobile search location.

Google updates consistent with user behavior: Increasing mobile device usage represents a paradigm shift in how Google crawls, indexes, and displays results to meet people’s needs and expectations, and customer satisfaction. To increase.

In a mobile-centric world, mobile responsive design is an important part of a successful SEO strategy. Responsive web design allows you to rethink your website layout and content to provide a consistent and smooth user experience from your desktop, laptop, tablet, or smartphone.

Otherwise, SEO efforts will be compromised and only desktop and m-dot website versions will be removed from the Google index, which will definitely reduce traffic. It will be taken in March 2021.

3. Lower Bounce Rate

The bounce rate reflects the percentage of users who eventually visit the page and decide to leave the page before going through the site. Google considers the relevance of a web page to a particular search.

Therefore, a high bounce rate can result in poor rankings or poorly designed websites, reflecting little or no relevant content just by observing user interactions.

It’s safe to say that content is king, but when it comes to keeping up with the latest technology, the content remains king only if it’s properly optimized for all devices.

Great content works the same, even if it’s not supported by an attractive design. Responsive web design accomplishes this by customizing the page layout and displaying the same content on any device.

4. No Duplicate Content

As mobile device usage increases, most websites have created different mobile versions, but this approach often presents content duplication issues. Why? If you see a lot of similar content in multiple URLs, you may have a content duplication issue.

Due to the nature of content replication, Googlebot may not know which version to index, whether the version needs to absorb all link statistics, or need to be individual. Do I need to rank any version in a particular search? It’s unlikely that you’ll be fined by Google, but that doesn’t mean your position isn’t affected.

With Responsive Web Design installed, you can solve the problem of duplicate content by using a single URL on all devices and customizing layout and content to any screen size while providing a consistent user experience.

5. Boosted Social Sharing

Social media isn’t a ranking, but it’s not that important when it comes to overall marketing strategy. It definitely plays an important role in SEO campaigns, complementing each other and helping to leverage website traffic.

Responsive web design gives you access to content sharing on all social platforms and expands your audience. By making it easy for website visitors to access the same content on their desktop and mobile devices, you can share it with other users and social media profiles. It reveals a great opportunity to reach a wider audience.

The more traffic, the more opportunities for visitors to convert. Now, more than ever, responsive web design is the foundation on which you can increase your sales. What if a table user shares a link to a mobile user and the site doesn’t respond? Or imagine a visitor struggling to find a share button and giving up. It expands your potential consumer market and robs you of the opportunity to get more traffic.

The logo is one of the key elements of a company’s branding strategy. These business symbols are the first things consumers see. If you don’t express your brand message effectively, you can’t attract potential customers to your business.

There are many other elements to a company’s branding plan, but the logo occupies a special place. The task of the logo as a visual communication tool is to convey the value and message of the brand to potential customers so they want to learn more. It also helps people remember your brand more easily. Statistically, it’s easier to absorb information visually than any other medium. Also, if the logo design itself is simple, it will be easier for consumers to remember the symbol and associate it with the brand. According to RenderForest, the logo is the most famous brand identifier, accounting for 75% by 2021.

What Does A Good Logo Mean?

A good logo is a line that suits your industry and service. If you have a professional service business (rather than a product), it’s generally better to be simple. We often design word tags and type logos for our customers because that’s all they really need.

It is designed to distinguish you from others and promote brand loyalty. How? It has a built-in meaning. Why? Because your company’s belief system, core values, goals, mission, and vision are the foundation of your brand. This is what people remember and tell their friends. Not your logo. Nobody really cares about your logo (except for graphic designers and designers who have a keen eye for design). What really matters to people is their experience with your service and what your brand represents. A good design not only looks professional on the surface but also points to something deeper.

Why A Logo Is Important?

A well-designed logo builds trust by verifying professionalism and maintaining people’s attention.

It tells potential customers who you are, what you are doing, and how it benefits them. Tell someone you don’t have any prior knowledge or experience about your business and that you’re doing a great job.

If your logo looks unprofessional, people will wonder how well you can offer your product or service. Have you ever pressed the back button or chose one business over another just because it seems more legal? People make quick decisions, and poor design leaves people away.

Create a strong logo to make your consumers stand out, remember your brand and foster a positive relationship with you. Logos have a deep symbolic connection to people’s memories and emotions.

How The Logo Should Be?

The small business logo should be clear and easy to interpret in order to reach the viewer quickly. It’s important to keep your logo simple so that it works on multiple media platforms and works at all sizes.

Unlike large companies, most small brands have a large marketing budget that helps people understand the long-standing brand awareness they associate with their business and what their business is doing. there is not. Therefore, the logo should clearly tell who you are and what you will do in a blink of an eye.

From concept to launch, there are many things to consider when combining brands into one. However, a large logo for small businesses only needs three things: good typography, simple colors, and powerful visual elements.

You want your typography to be intriguing, self-confident, and encourage optimism. Typography is a way to awaken those emotions without people noticing.

Typography is used to convey the tone and personality of the voice. Choose fonts that reflect your business meaning, such as elegant, traditional, capricious, and modern. Make sure your company name is clear and easy to read. Logos can appear on screens, business cards, letterheads, billboards, and packaging, to name just a few. You should be able to read it from a distance or near. Also, if your logo contains graphic elements, make sure the typography and icon are balanced.

72% of the best brands are made up of words and acronyms, but these names create an image in someone’s mind through typography. You can do the same with graphic elements, symbols, and icons. The visual elements are intriguing and make the logo impressive. You need to get the consumer’s attention for 10 seconds so that you can remember it and form an opinion about it. Some designers create this by modifying the text or adding an illustrated icon that can only be used in certain situations. Make sure all illustrations are original and not clip art. Over time, and with constant use, visual relevance develops.