Category Archives: Link Building

Google now discounts all reciprocal links

For years, reciprocal linking—where two websites agree to link to each other—has been a common tactic in SEO. Many marketers believed that exchanging…
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Absolute Links vs. Relative Links – SEO Value

When it comes to website structure and SEO, even small decisions—like choosing between absolute and relative links—can have a big impact. If you’ve…
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Can Any Inbound Linking Hurt My Ranking?

As a digital marketer, one of the most common questions I get is: "Can backlinks ever hurt my SEO?" The short answer is yes, but it’s…
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The Importance of Anchor Text in Back-links

In the world of SEO, backlinks remain one of the most powerful ranking factors. But not all backlinks are created equal—what matters just…
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